Email #1 - Asking for help

This email is designed to get people's attention and get them engaged in the process. People are used to getting emails telling them to "buy this" or "buy that", so an email asking for help stands out.

SUBJECT: I need your help... I have a problem and need your help... BODY: I'm trying to put together something that will help you achieve [[RESULT]] but I need your help. If you could wave a magic wand and have [[RESULT]] handed to you on a silver platter, what would it be? Can you let me know by choosing one of the options here: ==> Link to survey Thank You! YOUR_NAME

Email #2 - (Optional) Re-send

Depending on your preference, this can be an optional email. You can either resend it to everyone to make sure they see it, or if using an autoresponder that allows you to send to people who didn't open/click the last email, it can be sent to just those people.

SUBJECT: Did you see this? BODY: Not sure if you saw this email so wanted to make sure you got it... I'm trying to put together something that will help you achieve [[RESULT]] but I need your help. If you could wave a magic wand and have [[RESULT]] handed to you on a silver platter, what would it be? Can you let me know by choosing one of the options here: ==> Link to survey Thank You! YOUR_NAME

Email #3 - Thank them and confirm the offer

For day #3, you want to email subscribers thanking them for their input (everyone likes to feel their opinion is important) and confirm that you will be giving them what they asked for. There are two reasons this works so well... 1) It invokes the committment/consistency principle where people who take some small step are likely to complete more related steps to that task. 2) Instead of trying to simply "sell" something to people that they don't want, you are going to be providing something they specifically asked for.

SUBJECT: It's official. RE: Your results... BODY: You asked and I listened... [[SCREENSHOT OF RESULTS]] First of all, thank you to everyone who helped out with the survey. It seems that the one thing people most want is [[RESULT]] So, I'm getting ready to show you something that will help you achieve [[RESULT]] faster/easier/automatically. With ALL the proof. In the past this has [[Insert previous results here]] so I *know* it can help you too. So in a couple of days I'll be ready to show you this bad boy :-) But it's ONLY for a limited time... (...You'll see why) Talk soon, YOUR_NAME

Email #4 - Going against the grain

For this email you want to create something that is controversial and goes against what people think is "normal". This will vary depending on your offer, but it should help to differentiate why YOUR product/service is superior to others out there. For example, for a product that helps people build a list the conventional wisdom is that "the money is in the list". In this email, you'd state that is NOT true, and that it is more down to having the right offer to present to them. Another example for a traffic product would be where you tell people to get LESS traffic ... with the caveat being that you should focus on the few hyper-targeted prospects rather than trying to appeal to the masses.

SUBJECT: The case against [[method]] (example: The case against list building) BODY: Everyone says that you just need to do [[method]] to be successful, right? Wrong. [[method]] is the WORST thing in the world if you don't have [[secret]] in place as well: Without [[secret]], you're not going to be able to differentiate yourself from every other wannabe marketer out there using [[method]]. But ... I'm going to solve that for you. First I'm going give you something that will help you get [[result]]. It's also going to [[insert other benefits here]] and separate you from everyone else using [[method]]. Keep an eye out on your inbox for it when it goes live. Best, YOUR_NAME

Email #5 - Tell 'em what they get

This email is fairly straight forward, you're just going to list everything they'll get, and the results that it's achieved previously. The key is to build up the value by making them think how hard/expensive it would be to get the same result by doing everything themselves. You also want to differentiate it from other similar products where possible.

SUBJECT: [[PRODUCT]] for sale (what it includes) BODY: Let's get something straight here. The [[PRODUCT]] I'm sharing with you soon is not like all the other [[PRODUCT TYPE]] you've seen before. The reason this one works so well is because it: [[LIST OF BENEFITS]] So when you get access to it, you'll easily be able to [[GET RESULT]] and never have to worry about [[PROBLEM]] again. Plus... [[INSERT ADDITIONAL BENEFITS HERE]] The truth is, if you tried to do/learn all this yourself it would [[INSERT PROBLEMS THEY WOULD FACE]]. But ... From the survey I ran, it's clear that people see the value in having something like this. [[SCREENSHOT OF SURVEY]] So because so many of you asked for [[PRODUCT]], I'm going to be sharing it with you for a very limited time. Keep an eagle eye on your inbox for an email from me when this [[PRODUCT]] goes live... Talk soon, YOUR_NAME

Email #6 - All about the proof

In this email you want to reinforce the proof of how well the product works. We've not told them anything about the price point yet as we want to build up the value and get them anticipating the product. Proof is a major selling point so be sure to include as much as you can - either your own proof, or proof from the seller of the product.

SUBJECT (sample): Made $XXX in just XX days... Got [[result]] faster/easier/better than other [[product]] BODY: The [[product]] I'm about to offer you has generated [[result]] in just [[time]] for others. Here are some specific results that other regular people just like you have achieved after getting access to it: [[INSERT AS MUCH PROOF AS YOU CAN]] What could YOU do if you had [[product]] that got you results like that? Your business would rocket almost overnight, wouldn't it? Keep an eye out on your inbox for an e-mail for me about the special [[product]] for sale when it goes live. By the way, here's more PROOF: [[PROOF]] Best, YOUR_NAME

Email #7 - Announcing the live date

In this email you're going to announce that the product is going live tomorrow. Make sure to re-iterate what they get and why they need it. Make sure to tell them to look for an email with a specific subject line, at a specific time the next day. (And obviously make sure you send out that email at that time)

SUBJECT: (Goes LIVE Tomorrow) [[PRODUCT]] for sale... BODY: The [[PRODUCT]] you asked for goes LIVE tomorrow at exactly 10am EST. Remember ... The [[PRODUCT]] I'm sharing with you soon is not like all the other [[PRODUCT TYPE]] you've seen before. The reason this one works so well is because it: [[LIST OF BENEFITS]] So when you get access to it, you'll easily be able to [[GET RESULT]] and never have to worry about [[PROBLEM]] again. Plus... [[INSERT ADDITIONAL BENEFITS HERE]] I *KNOW* you're going to love this. Until tomorrow! YOUR_NAME P.S. Put a reminded in your phone, or a sticky not by your computer to look for an email from me tomorrow at 10am. The subject line will say: "It's LIVE! [[PRODUCT]]" Open it up when you see it because it won't be up for long.

Email #8.1(am) - Open the floodgates!

This is when you send the email to let people know they can get the product. Make sure to send it at the time you said you would, and using the subject you said you would. This email doesn't need to be long. At this point you've built up the anticipation, and the hottest leads are just looking for the link to get access to it. This is the first of 2 emails you'll send today.

SUBJECT: "It's LIVE! [[PRODUCT]]" BODY: The [[PRODUCT]] is live! This will ONLY be available for a few days. See for yourself here: ==> LINK TO PRODUCT (PLEASE keep this to yourself, as it's not meant for the general public) Talk soon, YOUR_NAME

Email #8.2(pm) - Follow up with more proof

This email is to make sure people see that the offer has gone live and it's recommended to send 6-8 hours after the initial 'cart open' email. One of the best ways to make use of this email is to include proof. It may be too early for customers to be reporting stats, but if they are, use it. If not, try to make use of any other proof that they may not have seen yet. This "fast action feedback" is important for showing prospects that regular people like themselves are able to get fast results with the product/service.

SUBJECT: PROOF! Some stats from customers. BODY: A few hours ago we released the [[PRODUCT]] for X days only. I thought you should see this... Here's proof that this [[PRODUCT]] is working for ordinary people just like you: [[INSERT PROOF]] One of the first people to use this has already achieved [[RESULT]]. I know this can help you get [[RESULT]] too. Grab it here while it's still available: ==> LINK Talk soon, YOUR_NAME

Email #9.1(am) - Stack the value

In this email you want to add more value to the package to help convince those that may still be on the fence. The easiest way to do this is to add more content/bonuses to the package to increase it's perceived value. (Make sure that buyers from yesterday get this too. The easiest way is to just put them on the download page from the start as unadvertised bonuses) For the most effective bonuses, try to ensure that they compliment the original offer as closely as possible. You can also add bonuses that deal with any objections people may have. For example, if you're selling a product that shows how to build a website, one of the objections people have may be that even if they can build one, they don't know how to get customers. So in that case, include a bonus which shows how to generate traffic etc.

SUBJECT: New [[SPECIAL BONUS]] added... BODY: We're adding a new bonus to the 3 day only [[PRODUCT]] offer. It's a special bonus called: [[INSERT BONUS HERE]] This bonus will show you how to [[BONUS RESULT]]. So not only will you be able to achieve [[RESULT]] from getting the [[PRODUCT]], but you'll also be able to get [[ADDITIONAL RESULT]]. (If you already picked up the [[PRODUCT]] then the bonuses are available on the download page for you instantly) Pretty cool, huh? If you haven't picked up your copy of [[PRODUCT]] yet, use the link below to get it AND the bonuses now: ==> (That page comes down tomorrow) Talk soon, YOUR_NAME P.S. In case you missed it, here's proof that [[PRODUCT]] is already working for regular people just like you: [[INSERT PROOF HERE]]

Email #9.2(pm) - FAQ email

You want to try and answer as many potential objections as you can with your customers. Look at the email replies you're getting from your list and use those to find the most pressing questions and answer them. Most of the time this will just be restating what they get, reaffirming that it works, and removing any doubt they might have about the product.

SUBJECT: FAQ about this [[PRODUCT]] BODY: So I've been getting quite a few messages from people about [[PRODUCT]] and I wanted to answer the most common ones before the offer expires tomorrow. Q - What do I get with [[PRODUCT]] A - You can check out the link below for the full details, but the [[PRODUCT]] is going to give you everything you need to be able to get [[RESULT]]. The reason this one works so well is because it: [[LIST OF BENEFITS]] So when you get access to it, you'll easily be able to [[GET RESULT]] and never have to worry about [[PROBLEM]] again. Plus... [[INSERT ADDITIONAL BENEFITS HERE]] ==> LINK Q - Will it work for me? A - If you use it, yes. If not, no. Honestly, there are already plenty of people just like you who have been getting results already [[INSERT PROOF]] And if you need any help at any stage, you can always contact support to help you. The only way I can guarantee you won't get [[RESULT]] is if you don't at least try it. Q - Is there any kind of guarantee? A - Of course. If for some strange reason you're the only person this doesn't work for, you'll be able to get back every penny you paid. You literally have nothing to lose with this. All the risk is on us. Q - Is it safe for "Newbies" A - Yes. In fact, I think newbies are often the best people to use this. More experienced people like to do things their own way, or change the directions based on what they 'think' will work better. But if you're a complete beginner who follows the instructions, then you'll get [[RESULT]]. If not, you can get back every penny you paid. Q - Can I get it later? A - Unfortunately not. This is just a special 3 day offer so once the time is up, that page comes down. It wouldn't be fair to everyone who's purchased already if I kept this open after I promised it would be closed. --- The truth is, I wouldn't be recommending that you get this unless I honestly thought it would help you. From the survey I ran recently it was clear that a lot of people were having trouble getting [[RESULT]] so that's why I put this offer together. Remember, it's fully guaranteed so you risk nothing. The only way you can lose out is by missing the deadline. Secure your spot now: ==> LINK Talk soon, YOUR_NAME

Email #10.1(am) - Warning of closing

For this last day you want to send 3 emails. People will put off a decision until the last possible minute so you want to make sure that your offer is at the front of their mind as much as possible. Trust us. We've seen as many as 50% of all sales come in on this last day.

SUBJECT: [[PRODUCT]] closes tonight (open before midnight) BODY: Heads up. The [[PRODUCT]] closes tonight. I plan to NEVER give access to this again. ==> LINK Talk soon, YOUR_NAME P.S. If you want to see proof of how well the [[PRODUCT]] works, check out these stats from regular users just like you: [[INSERT PROOF]] ==> LINK .

Email #10.2 - Early afternoon warning

For an offer closing at midnight, send this anytime between noon and 2pm to give people a heads up that it's closing in less than 12 hours.

SUBJECT: [[PRODUCT]] closes in X hours BODY: There are less than 12 hours left to get the [[PRODUCT]]. Remember, at midnight that page is coming down. If you're still trying to get [[RESULT]], this will give you everything you need. Don't forget, if it doesn't work for you, you can get every penny back so you risk nothing. The only way you can lose is if you miss the deadline and don't get the chance to get [[RESULT]] at all. Here's the link: ==> LINK Talk soon, YOUR_NAME

Email #10.3 - The Final Countdown.

Send this email 3-4 hours before the offer expires. You'll be surprised how many people will wait until the last minute to grab this. At this point anyone who's interested but hasn't purchased only needs a little nudge to get them to take action and scarcity like this is one of the most motivating factors in getting people to take action.

SUBJECT: [Last Chance] Going, Going, G... BODY: This is the last email I'm going to send about [[PRODUCT]]. In just a couple of hours, this page comes down. ==> Don't say I didn't warn you. Later, YOUR_NAME